Certificate in Digital Marketing and Basic Web Design
A digital marketing certificate can be a valuable asset as more companies across industries increase their marketing budgets and efforts to reach customers online.
While digital marketing refers to marketing done online rather than offline, the field is broad, encompassing:
- SEO marketing,
- Email marketing,
- Social media marketing,
- Content marketing,
- Display ads, and other paid advertising methods.
Given all the possibilities in digital marketing, it’s important to keep your skills current to meet today’s business demands.
Course Overview
Our digital marketing program is designed to provide you with the skills you need to succeed in today’s online world. From developing a human-centered and inbound-first digital marketing strategy to creating compelling content that appeals to both users and search engines, you’ll learn everything you need to excel in your career.
Plus, upon completion, you’ll earn a digital marketing certification to showcase your expertise.
Don’t miss this opportunity to transform your career – enroll now and start learning today!
What will be covered:
How to reach audiences on search engines, social media, and email, increase website visibility, create digital ads, measure campaign success, and build a marketing strategy.
You can expect to learn the following:
- Digital Marketing Fundamentals
- Building a Content Creation Framework
- How to optimize your website and attract traffic (grow an organic (non-paid) following) through an SEO Strategy that Fits Your Business
- Improving Website Performance
- Creating Quality Blog Content Your Audience Loves to Read and Share
- Graphic Design and Videography
- How to Create a Successful Video Marketing Strategy
- Developing a Social Media Strategy
- Introduction to Paid Search Advertising (Google Ads)
- Reach customers via email
- How to use Google Analytics to measure marketing performance
Who this course is for:
- Marketing Managers looking to upskill their digital marketing expertise.
- Content marketers looking to broaden their skillset.
- Students looking for an introduction to digital marketing and start making money online
Course Details
Online.
Distance Learning.
- Open to everyone
- Basic IT skills are essential
- Have access to a computer, tablet, or smartphone with access to the internet
- Dedicate 2 hours a week (or a day) to learning online via Google Meet
- A modern browser like Chrome, Firefox, or Safari
You don’t need any experience with WordPress or with building a website and No Coding Skills required
Course content requirement:
- 20 hours
Regular learning:
- 2 hours per week for 10 weeks.
Accelerated program:
- 2 hours per day for 2 weeks.
Assessments per module covered.
Final Assessment at completion of the program.
Project to evaluate your understanding.
If successfully completed, you will be awarded a certificate by Beta Care Training Institute.
Cost: 10k
The fees should be paid by Direct Deposit to:
- Bank: Co-operative Bank
- Branch: Githunguri
- Account name: Beta Care Training Institute
- Account no: 1192538722900
You can also pay via Lipa na M-Pesa; Paybill
- Business number: 400222
- Account number: 7229#ID No
Please call 0708177909 for more information.